Search engineering for law firms · Greater Seattle

For the first time, there's a real scoreboard for
local search.

Search is a relative game: you rank against the other firms competing for your clients, not against a standard. So the only honest way to see where you stand is to measure all of them. Nobody ever had — it's an enormous thing to build: every law firm in Greater Seattle, all 2,704, scanned every 72 hours. I built it anyway, and your firm is already on the board.

Make an account See what I measure
2,704Law firms tracked — Arlington to Lacey
52Ranking signals measured per firm
72hRefresh cadence, every firm
3.4BData points collected, every month
Rank tracking

See exactly where you rank — every week.

I track every search a prospective client types — across every practice area and location — and show you your exact position on each, updated weekly, right beside the firms competing for the same cases.

Weekly rankings for all 2,704 firms.
Position history charted back twelve weeks.
See your rankings
Fig. 01 — Rankings dashboard, position trends
Fig. 01 — Rankings dashboard, position trends
Competitive intel

Know who's outranking you, and why.

I measure your share of voice against the firms chasing the same cases, then show you the exact keywords and pages where they're ahead — so “they're just better” turns into a list of specific, closable gaps.

Share-of-voice across every shared keyword.
Gap analysis — where rivals win, ranked.
Compare competitors
Fig. 02 — Share of voice vs. market
Fig. 02 — Share of voice vs. market
Search data

3.4 billion data points, every month.

Every keyword is sized by real monthly search volume and scored by difficulty, so the work goes where the cases — and the calls — actually are.

True search volume on every tracked term.
Difficulty scoring to prioritize the winnable.
Explore the keywords
Fig. 03 — Keyword universe, volume × difficulty
Fig. 03 — Keyword universe, volume × difficulty
Client reporting

Prove the lift, every month.

I don't just say “rankings are up.” I log every change with the date I made it and show you which work moved which number — in a branded report the managing partner actually reads.

Branded PDFs generated from live data.
Outcome metrics — calls, cases, visibility.
See how I prove it
Fig. 04 — Monthly client report
Fig. 04 — Monthly client report
More in the platform
Additional capabilities
See how it works
Local pack tracking
Track the map pack and local results — not just the blue links — where most legal searches actually convert to calls.
Review velocity
Every review and owner reply, on your profile and every competitor's, refreshed weekly — so you see who's earning trust faster, and where you're falling behind.
Backlink intelligence
Who links to you and to every rival — which authority domains started linking this month, and which quietly stopped.
Citation accuracy
Every directory listing that mentions your firm, checked against your real name, address, and phone — the consistency Google uses to decide it can trust you.
Practice-area views
Slice rankings by practice area and location to see exactly where to push and which pages are carrying the firm.
AI-answer visibility
See whether ChatGPT, Gemini, Perplexity, Claude, and Google's AI Overview name your firm when someone asks for a lawyer — the newest place you're judged, and the one almost no one is watching.
Live in a day
I configure your firm in the dataset within a business day and email your login — not a six-week agency onboarding.
Rely on the data
Industry-grade search data — accurate volumes, positions, and difficulty scores you can put in front of a managing partner without a caveat.
Own all your data
Every ranking, report, and record stays in your account — no gaps in the history, no lock-in, nothing linking out to a third-party tool.

Turn search data into signed clients.

I translate complex, shifting search results into clear positions you can act on — quickly, and against the firms you're actually competing with.

Protect your rankings and stay ahead.

I surface ranking drops and competitor moves the moment they happen, and keep partners informed through the channels they already use.

There is no charge to look

See exactly where your firm stands.

Make an account — it takes three fields. Within a business day I'll have your firm configured in the dataset and email you the login link.

Make an account See what I measure
Three fields. No card. No pitch deck — just positions.