The full stack — paid acquisition, attribution, and the data engineering that ties it together. Built for firms that want straight answers about what's working.
Paid acquisition · Marketing intelligence · Data engineering
Most Google Ads campaigns we look at are misconfigured in ways that are easy to spot and easy to fix. We tell you what's wrong before we tell you what we'd charge.
Your CRM, case management, call tracking, and ad accounts weren't designed to talk to each other. We build the pipelines that make them.
Cost per signed case, by channel, by practice area. The numbers a managing partner actually wants on a Monday morning.
Most law firm marketing is a black box. You spend, leads come in, some sign, and the agency sends a 40-tab spreadsheet at the end of the month. We do the opposite. Every signal connected, every dollar attributed, every report written in language a busy partner can read in 90 seconds.
If you're already running Google Ads, we'll audit it and tell you what's wrong, in writing, with specifics. Match types, negative keywords, conversion tracking, bidding strategy, geographic targeting — the whole thing.
If there's nothing wrong, we'll tell you that too. Most of the time there's plenty wrong, and most of it is easy to fix once you can see it. The auction itself isn't mysterious — Google publishes the playbook.
Once we know what's broken, we rebuild it. Keywords from the ground up. Negative lists that reflect the practice areas you actually take. Conversion tracking that fires correctly and reports back to the ad platform in real time.
We also fix what's upstream of the campaign — site speed, mobile experience, the technical layer Google uses to score your Quality Score. Most agencies will tell you to "talk to your web developer." We just do it.
A landing page is not a homepage. It's a single-purpose document that has eight seconds to confirm the visitor is in the right place, establish that the firm is real, and remove every reason not to call.
We write them, we test them, and we let the data decide which version earns the spend. Generic "personal injury lawyer" pages convert worse than specific "Seattle motorcycle accident attorney" pages because specificity is itself the proof of relevance.
Every tracked call, form fill, chat session, GBP action, organic visit, and paid click — tied to the intake record, tied to the signed case, tied to the case value. One source of truth instead of six conflicting ones.
This is where most firms hit a wall. Call tracking sends data one way, the CRM sends it another, Google Ads expects a third format. Nobody owns the integration layer because it's engineering work, not marketing work.
Cost per signed case, not cost per lead. Channel contribution to revenue, not to traffic. Speed-to-lead measured per source, with the long tail visible because the worst case is what's losing you cases.
The reports answer the question every partner is actually asking: which dollar signed which case. Not "which channel had the best CTR." Real attribution from click to settlement, by practice area, every month.
The infrastructure underneath all of this runs on Google Cloud — BigQuery as the warehouse, Cloud Run for services, Python for the pipelines. Production-grade, audit-trailed, built to scale.
Not Zapier, not Make, not n8n. Those are fine for small jobs and they're how most "marketing automation" agencies operate, but they break under load. The same architecture we run for clients runs underneath Legal Rankings, where it tracks 2,700 personal injury attorneys every 72 hours.
Not because anyone's bad at their job — because the work is split across six vendors who each handle one piece, and nobody owns the integration. The agency runs the ads, the CRM runs intake, the call tracking runs separately, and the partners try to make sense of three different reports.
We do all of it. Paid acquisition, the data infrastructure to know it's working, and the connective tissue between intake and signed cases.
Tell us what you're running, what's working, and what isn't. We'll tell you what we'd do.