Search engineering for personal injury attorneys

2,732 firms in your market. Already measured.

Whole-market competitive intelligence built before the sales call. Refreshed every 72 hours. The application is already running on your firm.

See your firm's instance →

The principle

Rankings are relative.

Your position on a search results page is not a measurement of your firm in absolute terms. It is a measurement of your firm compared to every other firm competing for the same query, in the same geography, at the same moment. You can improve every signal on your own website tomorrow and still not move — if the firms above you improve theirs by slightly more.

2,732

firms measured in the Puget Sound region

660M

data records pulled per month

72hr

refresh cadence across every dimension

months in production before the first sales call

The product

Your firm at the center. Every competitor in concentric rings.

When you open the application, you see your firm in the middle. Around it: your direct local competitors. The top 10 firms in your area. The top 20 firms in your area. The top 10 firms across the broader Puget Sound region — Arlington to Lacey. For each firm in each ring, you see their position on every dimension I collect. Side by side with yours. You can sort. You can filter. You can drill into any individual competitor and see their full profile. You can watch the time series — how each firm has moved over the last 90 days, 180 days, since I started measuring.

This is not something I assemble when you call. It is a live application. It will keep updating while you use it, and it will keep updating whether you become a client or not.

Backlink profileReview velocityGBP completenessPage speedSchema implementationRecent content outputCitation consistencyKeyword positionsLocal pack frequencySERP feature presenceDomain authority trend+ [N–11] more

The infrastructure

Why nobody else has handed you this.

Most SEO agencies use the same commercial tools — Ahrefs, SEMrush, Moz. They cost real money and they show you a slice. They are designed for one-domain-at-a-time analysis, not whole-market analysis. To see what's in this application, you would need to pull the raw data directly from the underlying APIs, warehouse it yourself, build classification models on top of it, and maintain the infrastructure going forward. That work is not SEO work. It is heavy data engineering.

The intersection of professional data engineer and professional SEO is, as far as I can tell, very close to empty. I am in data because I came to SEO and saw how poorly the commercial tools served the work. Most agencies saw the same thing and lived with it.

Architecture

Extraction

Python

Warehouse

BigQuery

Application

React

Data tiers

Bronze

RAW

660M records / month

Silver

CLEANED

dbt transforms

Gold

SERVED

FastAPI endpoints

The scoreboard

When work begins, the application becomes the scoreboard.

Every change shows up in the same application you used to evaluate me before you hired me. Same dimensions. Same 72-hour refresh. Same competitor set. Same data warehouse. You watch your scores climb in real time. You watch your position move against the firms above you. You watch the gap close on the specific signals we are working on, on the specific cadence the data updates.

You do not have to take my word for any of it. The dashboard your current SEO vendor sends you was built by them, controls the data flowing into it, and would disappear the day you stopped paying. The application I am describing was built before you were a client, measures every competitor in your market the same way it measures you, and will keep running whether you hire me, fire me, or never call at all. The work is verifiable because the measurement system is independent of the work.

One finding from the current dataset

It's not what you'd guess.

Across the 2,732 firms I measure, the single signal most strongly correlated with first-page local pack position is not backlinks. Not page speed. Not content volume. It is a factor most agencies do not measure at all. You'll see it the moment you open the application.

Why I built this

I started in SEO. I spent more time pulling data than using it.

Eventually I got tired of it and built the system I actually needed. It took 12 months. This is the result.

— D, Founder, Amicus Data

Twenty minutes inside the application, before you sign another agency contract.

The application is already running on your firm. Getting you in takes about a minute.

See your firm's instance →