Search volume tracked 1.4M /mo
Organic calls +218%
Search Engineering for Attorneys

Legal rankings,
engineered.

We track every search your future clients type, engineer your firm to the top of the results, and prove the lift in calls and signed cases — not vanity metrics.

2,704Law firms tracked — Arlington to Lacey
48Ranking signals measured per firm
72hRefresh cadence, every firm
3.4BData points collected, every month
Trusted by firms that win the search
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Rank tracking

See exactly where you rank — every week.

Track every search a prospective client types, across every practice area and location, and watch positions move as we engineer them upward.

Weekly rankings for 2,704 attorneys.
Position history charted back twelve weeks.
See your rankings
Fig. 01 — Rankings dashboard, position trends
Fig. 01 — Rankings dashboard, position trends
Competitive intel

Know who's outranking you, and why.

Measure share of voice against the firms competing for the same cases, then see the exact keywords and pages where they're ahead.

Share-of-voice across every shared keyword.
Gap analysis — where rivals win, ranked.
Compare competitors
Fig. 02 — Share of voice vs. market
Fig. 02 — Share of voice vs. market
Search data

3.4 billion data points, every month.

Every keyword is sized by real monthly volume and scored by difficulty, so effort goes where the cases — and the calls — actually are.

True search volume on every tracked term.
Difficulty scoring to prioritize the winnable.
Explore the keywords
Fig. 03 — Keyword universe, volume × difficulty
Fig. 03 — Keyword universe, volume × difficulty
Client reporting

Prove the lift, every month.

Turn the data into a branded report the managing partner actually reads — rankings gained, calls driven, dollars defended — on the schedule you set.

Branded PDFs generated from live data.
Outcome metrics — calls, cases, visibility.
Get the report
Fig. 04 — Monthly client report
Fig. 04 — Monthly client report
More in the platform
Additional capabilities
Client stories
Local pack tracking
Track the map pack and local results — not just the blue links — where most legal searches actually convert to calls.
Rank alerts
Email and Slack alerts the moment a tracked keyword moves — up or down — so a slipping position never goes unnoticed.
One-tap audits
Request a fresh ranking audit for any page or keyword in two clicks, with results back the same day.
Daily SERP crawls
Positions refresh every day across every tracked term, so the dashboard reflects today's search results, not last week's.
Practice-area views
Slice rankings by practice area and location to see exactly where to push and which pages are carrying the firm.
Per-firm or per-keyword pricing
Choose flat pricing for the whole firm or meter by tracked keyword — whatever fits the book of business.
Live in minutes
Smart defaults tuned for legal search mean tracking is configured and the first report is running in minutes — not a six-week onboarding.
Rely on the data
Industry-grade search data delivers accurate volumes, positions, and difficulty scores — numbers you can put in front of a managing partner.
Own all your data
Every ranking, call, and report stays in your account — no gaps in the history, no lock-in, nothing linking out to a third-party tool.

Turn search data into signed clients.

Give your firm the visibility it needs by translating complex, shifting search results into clear positions you can act on — quickly and accurately.

Protect your rankings and stay ahead.

Surface ranking drops and competitor moves the moment they happen, and keep partners informed through the channels they already use.

Resources

Guides, reports & product news